![]() This theory makes more sense when you consider that Cardi quit after two seasons in order to pursue her music. Her cunning, singular focus is perhaps what allowed her to become the show’s unlikeliest success story. came on the show with a game plan, and it wasn’t to be behind anybody. Re-christened Love & Hip Hop, the show was now giving visibility to the women behind famous men in hip-hop. But Jimmy became less interested after he released his most successful single, “We Fly High.” To save the show, manager Yandy Smith and her mentor, Violator Management co-founder Mona Scott-Young, bumped Jones down to supporting cast member, and elevated Chrissy and her friends to the main cast. The show’s earliest iteration, Keeping Up With the Joneses, centered around Dipset rapper Jim Jones, his longsuffering girlfriend Christine Lampkin, and outspoken mother, Nancy “Mama” Jones. ![]() To understand how disruptive Cardi was, we should rewind. constantly threatened to send Joseline Hernandez back to the strip club on Love & Hip Hop: Atlanta? Like no character before or after her, Cardi B. See, for most of the show’s history, that was the dynamic: The men were the legitimate figures in the industry, and the women were around to jockey for their assistance or attention. In her words, he was “the hottest DJ in New York or whatever” and she was willing to deal with him seeing other women so long as he helped get her music played. In her now-legendary LHH video introduction, Cardi announced, “Hey, America, washpoppin’? You might know me as that annoying dancer on social media that be talking hella crazy, with the long nails and the big ol’ titties, but I’m just a regular, degular, shmegular girl from the Bronx.” We went on to see Cardi’s frustration over Power 105 radio personality DJ Self, whom she slept with occasionally, not playing her music. They just wanted to make me look as the stripper, a struggling stripper.”Īnd indeed, she played her part. Three thousand, whatever the crap, I fill them shits out!’ But they didn’t care about that. I’m not even an artist and I fill out clubs. “I’m telling them like, ‘Yo, I have a brand. It’s like, why would y’all doubt me? Like, I have seven hundred thousand bajillion followers,” she told THE FADER in February 2016. “Yo, it’s so crazy, like, them motherfuckers really doubted me. But Vh1 wanted to portray her as a silly exotic dancer languishing in a messy situationship. By that point Cardi had started making a whole living off club appearances. She was known for her personality, not any musical inclinations, and had retired from the pole two months before the season premiere on December 14, 2015. ![]() When Cardi joined Love & Hip Hop’s New York cast in season 6 she was already a social media starlet with over a million followers on Twitter (she now has 2.8M). In fact, for a program called Love & Hip Hop, only one featured personality from its cast is actually relevant for their current musical output: a former stripper with minimal prior rap experience named Cardi B. But no one is fucking with the music from the show. All this to say, everyone is watching the show. And shows weren’t measured in “social engagement” before Love & Hip Hop started dominating Twitter each time an episode aired. In 2017, the network had four of the top 10 unscripted shows on cable, and the Atlanta and New York editions were Nos. ![]() ![]() But with very few songs released, we need to know: What exactly are they working on? In nearly every episode, there is an obligatory scene of one or more of them in the studio. Many of them exist at the periphery of the music industry others have won Grammys, gone platinum, and crafted No. In colloquial terms, it’s a ratchet-reality soap opera with around 200 interwoven characters. In clinical terms, Love & Hip Hop is a long-running reality franchise about the personal and professional struggles of figures in the music business. ![]()
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