They reply to all customer comments and tweets in the same style & tone consistently –even the bad ones. Their social media customer service is available 24/7.Īs much as they are accessible, they are also fast! So, we can say that Domino’s really sticks to its slogan “ 30 minutes or free!” in its customer service, too.ĭomino’s social media tone is authentic, warm, and friendly. ***These ratings are based on our research and tests.ĭomino’s social media profiles are easy to find and always accessible to start conversations and connections. They are very open in their communication by soliciting both good and bad feedback from their customers and critics, including negative ones. They are also listening to what their customers say to improve their brand and customer satisfaction. Example of Domino’s using influencers for their content on Instagram.ĭomino’s achieve a lot online through multiple social media platforms like Twitter, Instagram, Facebook, etc., in addition to being good at taking advantage of them. They also collaborate with Instagram influencers to engage with their customer. Win-win! Domino’s engages with its customers on Instagram via reels. This way, while keeping the quality of their customer engagement high, they also created new content. In the example below, Domino’s replied to a customer comment via reels –a popular way of user engagement on Instagram, and also turned this into social media content material. These two platforms might have different audience profiles, so they build a content strategy accordingly. Domino’s engages with its customers via Facebook posts.Īs much as on Facebook, Domino’s creates engaging content on Instagram, too. This way, they get their customers to respond creatively to the post with their Domino’s pizza photos. Each comment under a post can turn into a customer inquiry at any time!ĭomino’s runs a great content strategy on Domino’s Facebook page to keep its large audience engaged with the brand.įor instance, Domino’s posted a photo of a pizza, asking, “To ranch or not to ranch?” –a reference to “To be or not to be”. Adjusted earnings came in at $2.82 per share, down 7% year over year and below estimates for $2.89 per share.ĭomino's Pizza stock fell on the news and is down 27% year to date.As much as providing direct customer service, the indirect ways of engaging with your audience are important to construct a good social media customer service strategy. That sales weakness led Domino to miss analyst profit estimates for the quarter. same-store sales in Q2 was driven by declining order counts, which continued to be pressured by the challenging staffing environment, which had certain operational impacts such as shortened store hours and customer service challenges in many stores, both company-owned and franchise," Weiner explained. International sales also fell 2.2%, worse than the 13.9% gain a year earlier. stores dropped 9.2% while franchise-owned stores dropped 2.5%. Same-store sales at company-operated U.S. same-store sales fell 2.9%, a sharp reversal from a 3.5% increase during the same quarter last year. Domino's reported delivery sales crashed 11.7% in the second quarter versus a year ago. The effort, while clever, may be having a minimal impact in terms of addressing lost sales from the labor shortage. A pizza comes out of the oven at Domino's Pizza restaurant in Los Angeles, California, U.S.
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